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About Us

Doucet Latendresse Jewellers

is among the most recognized brands in Quebec. For over 70 years, its popularity keeps growing with 34 locations in Quebec and Ontario and an online boutique as well! The reasons for this success? A team of enthusiasts fully dedicated to the customer service as well as top-quality jewellery at the best prices guaranteed!





A brief and chronological history of

Doucet Latendresse Jewellers:
  • Jean-Paul & Madeleine Latendresse open their first jewellery store in Grand-Mère,Qc in 1946.
  • The same year, Jean-Paul Doucet also inaugurates his first jewellery store in Quebec City.
  • One year later, the Latendresse's open two new stores in Verdun and Shawinigan…The beginning of a long series of store openings.
  • Jean-Paul Doucet follows in 1960 with the opening of Place Laurier (Québec City), the first jewellery store bearing his name.
  • The Jewellery manufacture begins design and production in the 70s and both brands are acquired with separate entities.
  • In order to be able to serve an ever-increasing clientele base, Doucet & Latendresse merge in 1992.
  • The millennium sees the expansion of many new store openings ranking Doucet Latendresse as the largest jewellery chain in Quebec. A first store is also opened in the Ottawa region: Orleans, Ontario.
  • 2011: Doucet Latendresse inaugurates its new web portal with its new ONLINE shop, open to the North-American market.
  • 2018: Design of a new logo fusing Doucet and Latendresse as one. The brand is associated with many Quebec personalities and develops new jewellery collections aimed at attracting the new generation of consumers.
  • 2019: Launch of the new Doucet Latendresse website. An elegant, ergonomic and mobile-friendly website that best reflects that new, fresh look of the brand and optimizes the experience of today's online shoppers, especially with the increasing popularity of smartphones.


To learn more about the history of Doucet Latendresse Jewellers, we invite you to consult the Wikipedia page (in French) dedicated to the first Quebec jewellery group. You can also join our Facebook and Instagram pages where many photos and articles about our upcoming projects and new collections are regularly published.